Thursday, March 15, 2012

Branding Concepts

"Branding" is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers...essentially, it's applied psychology.

As a child, I was introduced to a relatively new hamburger chain that had begun in Australia. I still visit that burger chain regularly 25 years later. Not a lot has changed over those years in regards to this particular company and I guess that's one of the reasons that I am still a customer. I know each time I walk into that establishment what I am going to have, where everything is and God help them if they ever remove the item from the menu! Even if they radically changed the decor, it would make me nervous. Many millions of people around the world would feel the same......

One of our countries major supermarkets has a habit of occasionally moving products around in their stores. It works well for them as it increases sales. Customers who usually seek out particular products are exposed to other items as they hunt for their favourites. It is a highly annoying tactic and only works in this situation because the supermarket is very competitive in pricing and range of products. People are not so patient on web sites and continiously moving items around on your site will see you losing traffic....nothing surer.

After having worked in management of another major fast food chain outlet, I learned that once a company has established a presence and become successful, any changes to operation must be carried out extremely carefully. Our patrons became very attuned to the company, they were essentially a part of it. Their perceptions and opinions needed to be taken into account every step of the way, and not just in regards to the products.

Why?

We have succumbed to the branding experience..... it makes us feel "safe"

Branding isn't just about logos, it's the entire "feel" associated with a company. In these days of bleeding edge technology and rapid change, people still enjoy going to places that follow a pattern of operation. This very much applies to our websites. Your logo should appear on every page, your domain name and one line blurb contained in every email, your theme consistent throughout your site. Granted, quality content is king, but it's important that visitors remember where the content came from. Branding establishes recall abilities of your site.

Recently, I decided that I was going to change the colour schemes on my site due to the research that I had carried out on the psychology of colour. Many articles I had studied suggested that black was not really appropriate for a site about web design. After discussing the plans with a few regular visitors, I was surprised by the response. The feedback was for me not to change the colour in any way. Even those people who did not feel that black was appropriate considering the nature of site did not want me to change it. They were "used" to it. It was a constant on the site, the same as the logo placement and general navigation structure. So it is all staying. My plans were to make the site look more in tune with other very successful web presences that focus on web design. What was I thinking!?!?!?

Branding is not only about constants, but individuality..........

If some one told you that they were going to establish a hamburger franchise and the logo colour scheme would be red and yellow, you would probably think they were insane. Red tends to signify danger and yellow is purported to be the most annoying colour of all. But try telling McDonalds that.....

But having stated that, if you are just in the planning stages your site, I suggest that you do be careful in your choice of navigation, logos and colour schemes. If your site is established with a good traffic flow and you are considering revamping it, it is of the utmost importance that you consult your visitors first via some sort of survey before any radical changes are made. Otherwise the many hours of hard work that you put into the upgrade, as well as the hours invested in developing the original theme, may be lost.

.... along with your traffic.(Michael Bloch)

Monday, March 5, 2012

A Good Book Cover Design is Key

A Good Book Cover Design is Key!
Marketing your Book cover, Spine and Information.
Whether you've written your book or are just starting out, having an eye catching cover is a must. Did you know that customers may be looking over your book for 10 seconds or less? A good book cover entices the customer to want to read more information and to result in a purchase. To accomplish this, you need to know what catches a customers eyes. A good place to start is your friends and family. Ones that you trust. Ask their opinions. If you're uncomfortable with asking your inner circle or would like your book's cover to be a surprise, look to the net. You can post your book's cover idea and receive feedback. Only post your idea on the net if you trust it won't be stolen. When deciding to create my book cover for Mysterious Chills and Thrills for Kids, I looked at many other ones in the children's field. I kept in mind which book covers attracted me and for the ones that didn't, why it didn't. Keep in mind that not everyone is going to agree with your taste.

The same applies to your back cover information about your book. If the book is fiction, you'll need to ensure the customer that their entertainment dollars are worth purchasing your book. If your book is non-fiction, show the customer the benefits of purchasing. Can it help solve a problem? Many customers want to know that they are buying something that in some form can benefit them. You'll also need to show how your book is better than then next one in it's category.

Don't forget the spine and price. If your book is spine out, it'll need to attract the customer's eyes. When they pull out your book, the price can turn a purchase away. Look at other books in the field and price accordingly. Much lower prices than your competition may appear to sell more but may give the idea that your work isn't as good.

Self publishing, Small Press or a Large Publishing company, either way your book is competing against others out there. Make it count!

Read more free reprintable articles on writing written by Ms. Laura Hickey in English, Italiano and Espanol. Read book reviews and interviews for her children's book, Mysterious Chills and Thrills for Kids. (Laura Hickey)

Thursday, March 1, 2012

Beauty Comes From Within

Beauty Comes From Within

Since real beauty comes from within, it's important that your beauty products bring out your best natural qualities. Natural beauty product reviews can help you choose which products are best suited to your own individual needs.

One popular type of natural beauty product is stretch mark removal cream. Since stretch marks are pretty common--their causes range from pregnancy to body building--a lot of people can be helped by a natural, effective treatment for them. While reading natural beauty product reviews, I noticed that the best stretch mark remedies contain high amounts of Emu Oil, Aloe Vera Gel, Collagen, Elastin and Vitamin E. When these key ingredients are combined in a highly concentrated cream, they can not only help reduce stretch marks you already have, but actually help prevent new ones from forming!

One of the most helpful things about natural beauty product reviews is that they tell you about the ingredients in the best beauty products out there. Whenever you're looking for skin treatments--whether it's cellulite cream, spider vein therapy, sunless tanning or stretch mark removal--you want to make sure that the ingredients are safe and actually make your skin look better, not worse. What's the point of diminishing stretch marks if the skin around them becomes red and irritated? Natural beauty products tend to be safer, because they don't include a lot of harsh chemicals in their ingredients.

If you're fair skinned like I am, you know how hard it can be to enjoy the great outdoors. There's nothing unusual about stretch marks or cellulite or spider veins. They are the natural effects of having bodies that grow and change. Using natural, high quality products to safely improve your skin's appearance can help you feel less self-conscious at the beach or in the bedroom.

Then your natural, individual beauty can shine through!(David Stanton)

Beauty Comes From Within

Beauty Comes From Within

Since real beauty comes from within, it's important that your beauty products bring out your best natural qualities. Natural beauty product reviews can help you choose which products are best suited to your own individual needs.

One popular type of natural beauty product is stretch mark removal cream. Since stretch marks are pretty common--their causes range from pregnancy to body building--a lot of people can be helped by a natural, effective treatment for them. While reading natural beauty product reviews, I noticed that the best stretch mark remedies contain high amounts of Emu Oil, Aloe Vera Gel, Collagen, Elastin and Vitamin E. When these key ingredients are combined in a highly concentrated cream, they can not only help reduce stretch marks you already have, but actually help prevent new ones from forming!

One of the most helpful things about natural beauty product reviews is that they tell you about the ingredients in the best beauty products out there. Whenever you're looking for skin treatments--whether it's cellulite cream, spider vein therapy, sunless tanning or stretch mark removal--you want to make sure that the ingredients are safe and actually make your skin look better, not worse. What's the point of diminishing stretch marks if the skin around them becomes red and irritated? Natural beauty products tend to be safer, because they don't include a lot of harsh chemicals in their ingredients.

If you're fair skinned like I am, you know how hard it can be to enjoy the great outdoors. There's nothing unusual about stretch marks or cellulite or spider veins. They are the natural effects of having bodies that grow and change. Using natural, high quality products to safely improve your skin's appearance can help you feel less self-conscious at the beach or in the bedroom.

Then your natural, individual beauty can shine through!(David Stanton)

Wednesday, February 29, 2012

Divine Food for Divine Beauty

Divine Food for Divine Beauty
The phrase "natural beauty" has been abused and misused beyond restoration. The modern use is almost never associated with its true meaning. Someone said there should be a portrait of a healthy person in a museum so people would know what they are talking about. If we don’t know what a healthy person looks like, how do we know what natural beauty is?
In our unnatural world, the word "natural" no longer means without effort, at least not in the realm of obtaining your best look. One thing is a must in defining natural beauty: its achievement must not involve any sacrifice of health. None, period. If health is compromised in any way beauty is not natural.
Our body was created in the image of God, the Supreme Beauty. When our actions are in opposition to nature, the results are different types of bodily ills, deformities, and ugliness. Since there can be no natural beauty without eating 100 percent natural food, most of you have never seen the natural you.
There is an urgent need for another word. The contemporary meaning of natural is too far from the divine. I suggest filling this void with "rawsome", a new word circulating in the raw food community. It is a combination of two words:" raw" and "awesome" with the meaning being something between natural and divine. The diet of raw fruits, vegetables, nuts and seeds also needs to be renamed. I have often been told that the phrase “the raw food diet”, sounds like eating raw meat, particularly sushi, which is misleading. The raw food diet is so awesome that it should be called the very name it inspired- the Rawsome Diet.
Most of us feel our appearance lacks something. In reality, ugliness is more about excess. Toxic accumulations in our bodies are responsible for stealing our health and attractiveness. Beauty lies latent under cushions of retained fluids, deposits of fat, and sick tissues. Your beauty is buried alive, but in most cases it can be revived in a version that will be satisfactory to you. You must take immediate action to revitalize it. When you do, your uncovered beauty will surprise and delight you.
Eating cooked food will leave residues the body cannot utilize, and they will be deposited in places our Creator never intended. Everything not fully digested and properly eliminated, the body will treat as an abnormal substance. It will pocket these toxins as far away from the vital organs as possible--on the peripheries of the body--where it will invariably be reflected in our outward appearance. If the body cannot use it inside, it will deposit it on the outside. Nutrients from the food you eat spiral upward to the epidermis, and their quality will determine whether you will have a glowing clear complexion or skin spotted with growths, such as moles and skin sores.
Some physical characteristics of our face and body we cannot change--they were determined prior to our birth. But the consumption of the raw plant diet as an adult will make a difference in the texture of skin and hair, the health of nails, weight and complexion. All of these traits and more are determined by daily choices, with food being one of the most important and, luckily, the one we can fully control.
The Rawsome diet is the most suitable one for human physiology. It is salubrious to the body’s health and salutary to its beauty. The ability to renew cells is built into your body, and the body itself is capable of making you look more attractive. After all, we were designed to bloom continuously as old cells get replaced by new ones. The Rawsome diet makes the most of this rejuvenating ability of our bodies.
Rawsome beauty is not manufactured from the outside but cultivated from the inside by nutritionally charged food. Whole raw food restores the integrity of every cell and facilitates the optimal operation of every organ inside and out. The body, having been awakened by the improved diet, in its wisdom, will reach out to the places where health was lacking, and you will gradually see your beauty surfacing. The Rawsome diet will eliminate all the toxins on a deeper level and bring amazing changes to your appearance.
Only the body sustained on raw food will host natural beauty, or should we say Rawsome beauty. The landscape of the body will change. The surface of the skin will become soft and smooth but still firm and supple. Visible pores will diminish. A sallow skin with a yellow pallor will turn into a porcelain-like complexion. The whites of eyes, once red, will become bright with a bluish tinge. As natural collagen production improves, it will fill in the places where it is needed as in hollow cheeks. Raw food eating will clarify and refine your features and bring delicacy to your face.
On the Rawsome Diet, you will marvel at how the Master Artist will make the most of your individual features and bring balance to the entire face. Texture, hues, and shape will be harmoniously arranged into a genteel whole. Perfection and imperfection will be tied together into a unique original version of beauty.
Each time I see a woman, I study her appearance, and I see not just the way she looks but the way she could look. What I see is how far her image falls short of her potential beauty. I perceive her beauty as it would stand out after the body has cleansed itself from toxins and excesses.
From age 15 until recently, I wore my hair permed, only to discover at 45 that straight hair in my natural color was the best possible frame for my face. Did my preference change? Not at all. My face did. So let me give you a hint, if you need a camouflaging hairdo, you are not looking your best. The changes in your face brought about by raw foods will bring the freedom to arrange your hair in any way you want. When your peer group is thinking: “I am losing my looks”, you will be finding yours. At 45, I enjoy looking in the mirror while before I detested my reflection.
As the cleansing initiated by this diet is completed, you will be very pleased to see how you were meant to look. Your body will exhibit beauty and dignity. You will become satisfied, even fascinated, with your appearance. When you look your very best, you look perfect, in a sense that you are as close to the divine image for yourself as you could ever be. You accept yourself completely. Natural beauty is above conformity; it doesn’t demand to be accepted by the dictates of the beauty norm.
People who have been on the raw food lifestyle for several years begin to have a glow, the kind not often seen in middle-aged people. Optimal health is recognized by an emerging radiance. Glow is hard to fake because it is internal. It comes from an abundance of clear, pink, almost transparent cells that light up the face. Only superior blood circulation can bring this transfiguring glow. Several years on the raw food diet will make you look as though you just stepped out of a painting by Renoir--the impressionist best known for his preoccupation with light.
I have come to believe if you do not embrace the 100 percent raw food diet, you will never meet The Most Beautiful You. The best proof that the Rawsome diet is optimal for the body is it makes you beautiful. Slim face, slender waist, and clear skin with smooth coloration-these subtle changes will convince you the raw plant diet is the best for good health and graceful beauty. No woman knows her true beauty until she cleanses her body completely of all waste.
You can say there are people who are beautiful, and they are not on this diet. That is true. It is hard to believe, but even they haven't seen the best of themselves. Dissatisfaction with one’s appearance arises not from perceiving our bodies inaccurately but because subconsciously we are aware we haven’t achieved our optimal look. The Rawsome diet gives a feeling of authenticity, an assurance we have become what we were meant to be.
Raw food not only corrects beauty’s shortcomings but also lifts the limitations of one’s spirit and releases strains and tensions in both your mind and body. People on the raw food diet have an aura about them, a transcendent nobility and complacent dignity. Sickness is goodness lost, and our unhappiness is a longing for goodness. One takes in the goodness in the form of fresh fruits and vegetables and feels its purifying process on the inside. Goodness in one’s food summons up goodness in one’s appearance and character.
Do you think it is hard to follow this life style? Women have done so many outrageous and dangerous things to themselves in the pursuit of beauty, I believe they should at least try the Rawsome lifestyle, which promises to transform them into beautiful people. What a woman won’t do for health, she will do for beauty. This is the first time beauty asks no sacrifice from health. (Tonya Zavasta)