On a scale of one to ten, having a good business strategy rates about a fifteen!
No matter what kind of business you have -- whether you sell products or a service, as the saying goes, "if you fail to plan, then you're really planning to fail."
Creating a strategy can mean the difference between you working 60 to 80 hours a week all year long -- and then breaking even, or worse, losing money.
On the other hand, many successful entrepreneurs who have a strategy work fewer hours and make piles of money -- and they usually attribute their success to having a strategic plan and following it.
So what is strategic business management? Very simply, it's the process of defining the goals and objectives for your business, creating an action plan so you can reach them and then following the plan.
How do you create a strategic plan for you business?
1. First, know what your vision for your company is. If there were no barriers, nothing stopping you from taking your company as far as you could -- what would that look like?
2. Next, what are your company's core operating values? What are its guiding principles? In other words, why are you in business and how do you do business?
3. Now create a 3 to 5 year plan. Your long-term plan is based on the broad objectives that will help you get from where you are now, to where you want to be.
4. Develop a plan for this year. These are the specific objectives you plan to accomplish this year that will lead you closer to your long-term goals. Remember to be "SMART" when setting your annual goals (Specific, Measurable, Attainable, Realistic, Time-oriented). Include a list of the barriers that are stopping you from getting where you want to go. Figure out what resources you've already got, and what resources you need to get you past those barriers. And then create an action plan that clearly lays out how you will achieve your goals. Involve key employees with this part of the planning process.
5. Create a set of milestones or benchmarks. This is very important, so that you can measure your progress.
6. Share the plan with your employees, and anyone else who will be involved in the process. Your annual strategy is the roadmap that will make sure everyone ends up at the same destination -- but to be effective, everyone needs the same map!
7. Put the plan into action. Now that you have the roadmap, it's time to begin the journey.
8. Check your progress. Just like any trip, you need to check the map every now and then; to be sure you're still on the right road. If something isn't working, the sooner you figure it out and make the necessary adjustments, the sooner you'll be back on track.
9. Follow the same cycle next year. (Dream, Plan, Act, Check).
Creating a business strategy and following it will ensure that you enjoy the journey as much as getting to your final destination. (Hans Hasselfors)
Friday, March 30, 2012
Sunday, March 25, 2012
Breast Cancer Prevalence
In November 2003, the American Cancer Society stated that breast cancer is the leading cause of death in women between the ages of 40 and 44. In the United States, there are approximately 200,000 new cases of breast cancer and more than 40,000 deaths; making the U.S. one of the countries with the highest death rates due to breast cancer. Perhaps the most alarming statistic is 1: 8 women will eventually develop breast cancer over their lifetime.
Generally Accepted Risk Factors for developing breast cancer can be divided into two categories; those a woman can control and those she cannot. Women who choose pharmaceutical hormone replacement therapy (HRT) and oral contraceptives may increase their risk of breast cancer. Additionally, a woman who consumes one or more alcoholic drinks per day or lives a sedentary lifestyle faces an increased risk for acquiring breast cancer. Those factors that are beyond the immediate control but still may lead to increased risk include: onset of menstruation prior to age 12 or onset of menopause after the age 50 and inheritance of the breast cancer genes, BRCA 1 and BRCA 2. Inheriting the breast cancer genes, BRCA 1 and BRCA 2, are known to be associated with both breast and ovarian cancers, but only account for 5-10% of all breast cancer. In 70% of all cases, the cause of breast cancer is still yet unknown.
Conventional screening methods all examine structure. For example, mammography uses X-ray to examine breast tissue. Any structure that has grown large enough to be seen by X-ray could be detected by mammography. However, mammography can have a high false positive rate. In fact, only 1 in 6 biopsies are found to be positive for cancer when found by mammography or clinical breast exam. This leads to increased psychological stress, physical trauma and financial worries.
Other risks of mammography include the radiation exposure, although this has been debated by doctors for many years. Recently published in Radiation Research, 2004 the author suggests that the risks associated with mammography screening may be FIVE times higher than previously assumed and the risk-benefit relationship of mammography needs to be re-examined.
There exists a technology that can detect a breast issue YEARS before a tumor can be seen on X-ray or palpated during an exam. This technology has been approved by the FDA as an adjunctive screening tool since 1982 and offers NO RADIATION, NO COMPRESSION AND NO PAIN. For women who are refusing to have a mammogram or those who want clinical correlation for an existing problem, digital infrared thermal imaging may be of interest.
Thermal cameras detect heat emitted from the body and display it as a picture on a computer monitor. These images are unique to the person and remain stable over time. It is because of these characteristics that thermal imaging is a valuable and effective screening tool.
Breast thermography has undergone extensive research since the 1950s. There are over 800 peer-reviewed studies on breast thermography with more than 300,000 women included in large clinical trials. An abnormal thermogram is 10 times more significant as a future risk indicator for breast cancer than a first order family history of the disease. A persistently abnormal thermogram carries a 22-fold higher risk of future breast cancer.
Medical doctors who interpret the breast scans are board certified and endure an additional two years of training to qualify as a thermologist. Thermography is not limited by breast density and is ideal for women who have had cosmetic or reconstructive surgery. It is recommended that since cancer typically has a 15 year life span from onset to death, that women begin thermographic screenings at age 25.
Thermographic screening is not covered by most insurance companies but is surprisingly affordable for most people. For more information or to find a certified clinic in your area, go to www.proactivehealthonline.com. (Brenda Witt)
Generally Accepted Risk Factors for developing breast cancer can be divided into two categories; those a woman can control and those she cannot. Women who choose pharmaceutical hormone replacement therapy (HRT) and oral contraceptives may increase their risk of breast cancer. Additionally, a woman who consumes one or more alcoholic drinks per day or lives a sedentary lifestyle faces an increased risk for acquiring breast cancer. Those factors that are beyond the immediate control but still may lead to increased risk include: onset of menstruation prior to age 12 or onset of menopause after the age 50 and inheritance of the breast cancer genes, BRCA 1 and BRCA 2. Inheriting the breast cancer genes, BRCA 1 and BRCA 2, are known to be associated with both breast and ovarian cancers, but only account for 5-10% of all breast cancer. In 70% of all cases, the cause of breast cancer is still yet unknown.
Conventional screening methods all examine structure. For example, mammography uses X-ray to examine breast tissue. Any structure that has grown large enough to be seen by X-ray could be detected by mammography. However, mammography can have a high false positive rate. In fact, only 1 in 6 biopsies are found to be positive for cancer when found by mammography or clinical breast exam. This leads to increased psychological stress, physical trauma and financial worries.
Other risks of mammography include the radiation exposure, although this has been debated by doctors for many years. Recently published in Radiation Research, 2004 the author suggests that the risks associated with mammography screening may be FIVE times higher than previously assumed and the risk-benefit relationship of mammography needs to be re-examined.
There exists a technology that can detect a breast issue YEARS before a tumor can be seen on X-ray or palpated during an exam. This technology has been approved by the FDA as an adjunctive screening tool since 1982 and offers NO RADIATION, NO COMPRESSION AND NO PAIN. For women who are refusing to have a mammogram or those who want clinical correlation for an existing problem, digital infrared thermal imaging may be of interest.
Thermal cameras detect heat emitted from the body and display it as a picture on a computer monitor. These images are unique to the person and remain stable over time. It is because of these characteristics that thermal imaging is a valuable and effective screening tool.
Breast thermography has undergone extensive research since the 1950s. There are over 800 peer-reviewed studies on breast thermography with more than 300,000 women included in large clinical trials. An abnormal thermogram is 10 times more significant as a future risk indicator for breast cancer than a first order family history of the disease. A persistently abnormal thermogram carries a 22-fold higher risk of future breast cancer.
Medical doctors who interpret the breast scans are board certified and endure an additional two years of training to qualify as a thermologist. Thermography is not limited by breast density and is ideal for women who have had cosmetic or reconstructive surgery. It is recommended that since cancer typically has a 15 year life span from onset to death, that women begin thermographic screenings at age 25.
Thermographic screening is not covered by most insurance companies but is surprisingly affordable for most people. For more information or to find a certified clinic in your area, go to www.proactivehealthonline.com. (Brenda Witt)
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